The brand which has taken world by strom.
Xiaomi Inc. is a privately owned Chinese electronics company headquartered in Beijing. It is one of China's biggest electronics companies that designs, develops, and sells smartphones, mobile apps, and consumer electronics.
Founded:2010(3rd Largest Brand 2014*)
Headquarters: Beijing China.
Key People:Lei Jun(CEO)
Key For Success:
In selling the Xiaomi smartphone, Xiaomi employs a strategy that is very unlike other smartphone makers such as Samsung and Apple. Lei Jun, Xiaomi CEO, said that the company prices the phone almost at bill-of-material prices To profit from the narrow margin, Xiaomi sells a model for up to 18 months instead of the short 6 months used by Samsung to profit from the fall in the costs of components that occurs over time. It also profits by selling phone-related accessories in addition to the themes and software.
To further reduce overhead costs, Xiaomi does not own a single physical store and instead sells exclusively from its own online store. It also did away with traditional advertising and relies on social networking services as well as its own customers to help advertise its products
MI products:
- Mobile Phones.
- MiPad.
- MIUI(os).
- MiWifi.
- MiTV.
- MiBox.
- MiCloud.
- MiTalk.
- MiPowerbank.
- MiBand.
Mi Mobile Phones:
Xiaomi has relesed several models during its 4 year period time. Some of them are Redimi 1S(95$), Mi3(206$)Mi4(coming soon).
Most awaited model Mi4
MiPad:
The Xiaomi MiPad is the first tablet to be announced by Xiaomi. First announced in the Xiaomi New Product Launch Event 2014 the device is the first device to use the NVIDIA Tegra K1 quad-core 2.3 GHz processor with 2GB RAM.
MIUI(OS):
Android Firmware developed by xiaomi for there Mi mobile phones.It looks briliant and interactive similar to iOS.
MiWiFi:
In 2014, Xiaomi announced a network router called the MiWiFi which is currently in beta and is available only to selected beta testers. It is said to have NFC support, a 1TB built-in hard drive and a Broadcom dual-core 1 GHz CPU.
MiTv:
MiTv runs on android Os still to be launched.Leaked specification shows it would have Ultra smart Tv a 49inch relatively in lower cost similar to there mobile models with better build quality.
MiBox:
Similar to Set of Box but does not need any user nor subscription.Available only in china.
MiCloud:
Cloud storage provided by Xiaomi Phones.Recent controversy in dew to Server location in China Xiaomi has taken steps to move its server location to Other location.
MiTalk:
MiTalk is an internet-based cross-platform instant messenger mobile app similar to whatsapp, BBM, Wechat available for Android and iOS launched in 2011.
MiPowerBank:
MiPower Bank is a built-in external battery. The charger is built with an aluminium case, and includes a battery rated at 10400mAh and 5200mAh. This has been a hit because of its price point.
MiBand:
Fitness band from Xiaomi which has function like can act as an alarm clock and tracks your fitness and sleep. The band also has the ability to unlock your phone based on proximity and has battery backup of 30 days.
Still lots to come from this brand.
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